MARKET RESEARCH ONLINE

Online Communities MROC’s -Market Research Online Communities are developing new niche marketing where the border between the qualitative and quantitive area breaks. They can cover a range from 10 to 400 members the more “insight” of communities is compiled through discussions,the more qualitative reseach is obtained.

EFFECTIVE MARKETING STUDIES

COMMUNITIES COULD BE:

Short Term: takes from 3 days to 3 months, the length of time required to achieve the specific objective of a project ad hoc.
Long Term: tends to estimate a number of issues to investigate instead of having a specific target. It is a resource for an organization. Time approximately 3-6 months or more.

Blogs

PRODUCES MUCH FASTER RESEARCH WITH LOW COSTS (IN THE CASE OF CONTINUOUS COMMUNITIES)

GENERATES INSIGHTS OF HOW BRAND COMUNICATIONS COULD WILL BE IN THE FUTURE

ALLOWS CONSUMERS ACTIVELY PARTICIPATE IN DISCUSSIONS RELATED TO BRANDS AND SERVICES ALLOWING THEM TO REALLY “MAKE A DIFFERENCE” OR LEAVE A FOOTPRINT.

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