Q Immersion


ANTHROPOLOGICAL RESEARCH LEADS TO THE CONSUMERS CONTEXTUAL REAL TIME SCENARIOS

• Meet the interaction with the products.
• Discover areas of opportunity to develop
new products.
• The main techniques used are:
Observation In Situ, Participant Observation,
Shadowing, Client as research partner.


Shop Along

• It consists on visiting the convenience store where the consumer (pre-transformed) regularly purchase.

• Offers “insights” to understand the relationship between brand and costumer.

Q Semiotics

In Home Visit

Consists of observing the practices of people in your home for a certain period of time.

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